Photo & Video
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Welcome to the visual age of real estate. In an era where the battleground for the hearts and minds of property buyers and sellers has shifted to the digital realm, the role of compelling visuals in your real estate marketing arsenal is key. The images and videos you use can make or break your property listings, and it can win the hearts (and $$$) of potential clients.
Visual Storytelling in Real Estate
The Power of Visuals in Real Estate
To truly grasp the significance of visual storytelling in the world of real estate, consider this - properties with professional photos get 118% more online views, and they have a 47% higher asking price per square foot. For a $500,000 listing, that can mean up to an additional $7,000 in your commission, for an investment of less than $500 up front.
Buyers, in particular, are increasingly reliant on online tools to conduct their property searches. 83% of buyers say that photos in an online listing are important, and 68% say that great photos make them want to visit a home.
Revealing the Best Qualities of a Listing
Creating eye-catching and trust-inducing photographs of your properties involves a blend of art and science. Professional real estate photographers understand the right angles, lighting, and composition that make a property look its best. The art of real estate photography goes beyond just snapping pictures. It's about telling the most enticing story of every room of your listing. The right angles can make a small room feel spacious, and the placement of furniture can highlight a property's best features. For instance, a well-placed mirror can amplify natural light, and capturing the scenic view from a window can emphasize a property's unique surroundings.
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Professional photographers understand these nuances and use them to their advantage. It's the difference between a bland, ordinary room and one that feels like a dream home. So, you can trust when working with us that we have the technical know-how but also the creative flair to make your listings truly shine. Remember, it's the images that draw potential buyers in and encourage them to see their future lives in the space.
The Magic of Real Estate Videography
Real Estate Video Marketing Services
Real estate videography is a dynamic and impactful tool in your marketing arsenal. You can use videos showcase properties, win listings, and build trust with your future clients. If you’re not using video in 2023, you’re losing business as an agent.
Real estate videos are more than just a trend; they're a necessity. They boost listing engagement and can lead to a 403% higher inquiry rate compared to listings without video. Plus, Google loves video content. SEO traffic (read: free eyeballs) increases traffic by up to 157% once a video is embedded in your listing.
And the crazy thing is, if you invest in video today, you’re still ahead of the competition. Currently only 9% of agents create listing videos. And in 2022, 59% of agents are on Instagram, and only 12%(!) are on TikTok! There is a huge opportunity to make your listings stand out, and reach the current and next generation of homebuyers by investing in video marketing for your real estate listings.
Photo & Video in Your Social Media Strategy
The Social Media Connection
Now that we've delved into the world of real estate photography and videography, let's explore how these visuals can amplify your real estate social media strategy.
The undeniable power of visuals is only magnified on social media platforms. According to data from Forbes, visual content is more than 40 times more likely to be shared on social media than other types of content. On top of that, viewers retain 95% of the information in a video, compared to 10% of text. This is precisely why social media is a goldmine for real estate professionals - it makes you and your listings visible and memorable.
Love it or hate it, social media has to be a key part of your strategy if you want to grow your business as a real estate agent
The Platforms
In case you’ve been living under a rock since 2004, here’s a quick rundown of each of the social media platforms and how they’re best used:
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Facebook: With its extensive user base, Facebook is an excellent place to post property listings, videos, and even host live tours. Facebook's algorithm also rewards video content with greater visibility.
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Instagram: As a highly visual platform, Instagram is a haven for real estate professionals. Share high-quality images and Reels to engage your audience and showcase properties.
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TikTok: The new kid on the block, TikTok is used for sharing short-form viral video with Gen Zers. And also a few boomers.
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YouTube: As the second-largest search engine in the world, YouTube is the go-to place for uploading property videos. Utilize this platform for virtual property tours, expert interviews, and more.
Measuring the Impact of Visual Content on Your Social Media Strategy
Measuring your social media success can be broken down into several key metrics:
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Engagement: How many likes, comments, and shares does your content receive?
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Reach: How many people have seen your posts?
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Conversions: How many people took action based on your posts, such as contacting you or visiting your website?
Understanding these metrics allows you to create content that resonates with your audience, and understand where to invest more of your resources. If you create more of what people want to see in the places they want to see it, you are more likely to gain followers, more likely to go viral, and more likely to drive leads from your social media profiles to your inbox.
Bringing It All Together
Integrating Photo & Video into Your Marketing Strategy
Now, that’s a lot of info on why you should invest in photo and video. But it doesn’t mean anything if you don’t have a system to share your content out to the world. Let’s give a quick run down on how your content system should fit in your overall marketing strategy:
Where Photos and Videos Fit In
Your photos and videos are the backbone of your property listings. They're what draw potential buyers in, making them curious and eager to know more.
Using Visual Content in Your Social Media and Email Campaigns
Social media is a prime platform for sharing your visual content. Make use of Instagram and Facebook posts, Stories, and even live sessions. You can also use your visual elements in your email campaigns. A beautifully designed email with striking property images can significantly enhance a campaign's performance.
The Synergy Between Your Website, SEO, and Visual Elements
Your website serves as the central hub for your real estate business. When people find you through search engines, your website is where they decide if you're the agent they want to work with. It's crucial that your site provides a visually engaging and informative experience.
Incorporating images and videos on your website can also enhance its SEO. Pages with images or videos tend to rank higher on Google's search results. Visuals engage users and reduce your bounce rate, factors that search engines consider.
The Vattern Media Advantage
Why Choose Us for Your Real Estate Photography and Videography Needs?
In the Dallas real estate market, it's adapt or get left behind. Embracing the power of digital marketing and leveraging professional social media management can be your ticket to success.
We're not just digital marketers; we're your partners in success. Contact us today and let's conquer the Dallas real estate market together.
Where Else to Find Us
(469) 759-3627
Based in Dallas, Texas
Mon - Fri: 9am - 7pm
Saturday & Sunday: Out of office, but available to respond